OPERATIONS & MARKETING LEADERI take products from concept to revenue, from design through distribution.
Fifteen years leading operations and marketing across a diverse brand portfolio: product development, supplier and manufacturing strategy, launch, and omni-channel go-to-market. I build the systems and teams that move products from design to market at scale.
THE WORK
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DUNGEONS BOX™
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LILY & RIVER
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DUNGEONS POP™
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RENEU FURNITURE
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SITGREEN FURNITURE
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HEX STOOL
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TRACE LAMP
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POUR BREWER
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ISKELTER
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POKEWARES
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FORTCRAFT
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GAMEPLY
DUNGEONS BOX™
Tabletop players show up to game night juggling loose dice, scattered minis, a rolling tray, and a phone running their character sheet, with nowhere to put any of it. Dungeons Box brought it all into one handcrafted travel case: storage for dice and miniatures, a built-in rolling tray, a pencil slot, and the differentiator, an integrated phone/tablet stand. Run in-house from design through fulfillment, it grew into the largest dice box shop on Etsy, with 23,000+ customers and 4,300+ five-star reviews.
LILY & RIVER™
Beautiful Montessori furniture is priced out of reach for most families, and the affordable pieces are plastic, disposable, and quickly outgrown. Lily & River designed handcrafted climbers and play furniture from sustainable wood with nontoxic finishes, made to grow with the child and built to last for years. Affordable and made by hand in a family workshop, it brought innovative Montessori design into homes all over the world, grew to multimillion-dollar revenue, and landed in Pottery Barn Kids.
DUNGEONS POP™
Immersive tabletop terrain usually means pricey resin sets, hours of assembly and painting, and a storage headache the moment the session ends. Built on a paper-engineering system, Dungeons Pop reimagined it as flat battle maps that unfold into detailed 3D scenery in seconds, lay flat and stable for play, and fold away just as fast. A Kickstarter "Project We Love," it proved immersive terrain didn't have to mean cost or hassle, and raised over $250K bringing cinematic worlds within reach of any player.
SITGREEN FURNITURE
Affordable furniture is built to be disposable: virgin materials, heavy shipping, landfilled the moment we redecorate. Built on a cradle-to-cradle philosophy, SitGreen reimagined it in cardboard, made from locally sourced recycled materials, held by a proprietary compression system, and fully recyclable at the end of its life. Surprisingly strong, light, and flat-packable, it proved eco-conscious design didn't have to mean compromise, and became the founding brand of Irons Design Co.
RENEU FURNITURE
Commercial furniture is a waste machine: chairs bought by the hundreds, used hard, and landfilled at refresh time. Built on a cradle-to-cradle philosophy and made from post-consumer polypropylene and steel, RENEU reimagined the contract chair as a modular, stackable system whose bases and arms swap out to update and extend its life. When a customer is done, it comes back to RENEU for credit, then gets refurbished or broken down into new pieces, designed in the spirit of the Eames fiberglass shells, but engineered never to become trash.
HEX STOOL
A stool seems too simple to rethink, yet most ship bulky, arrive in pieces, and end their life in a landfill. Hex Stool reimagined it as origami: a single sheet of fully recyclable cardboard that ships flat and folds into a faceted, geometric form with no hardware or glue. Strong enough to sit on and striking enough to display, it turned a flat-pack constraint into a sculptural object, and pushed the cardboard-furniture idea into pure structural design.
TRACE LAMP
A table lamp is mostly bulk: a solid base, a shade, and more material than the job actually requires. Trace deconstructed the lamp to its essential outline, two flat wooden profiles that trace the classic silhouette in negative space, using as little material as possible while keeping everything a lamp should be. Minimal, striking, and instantly recognizable, it turned a everyday object into a piece people notice, and earned a feature in Phoenix Magazine.
POUR COFFEE BREWER
Great coffee at home usually means a bulky machine that dominates the counter, or a pour-over setup that's all mismatched parts and no elegance. POUR distilled manual brewing into a single sculptural stand: a minimalist bamboo frame that holds the dripper over your mug, turning the countertop ritual into a clean, intentional object. Warm, simple, and built to sit out proudly, it made a better cup of coffee something worth displaying on the counter.
ISKELTER LAPDESKS
Laptops freed us from the desk, but working from a couch or bed meant heat, bad posture, and nowhere to set a phone or notebook. iSkelter answered with original wooden lapdesks and workspace tools, handcrafted platforms that gave a laptop a stable, comfortable home anywhere while making room for the phone, pen, and notes beside it. Built as functional workspaces rather than accessories, they brought warmth and craft to the way people actually work.
POKEWARES
When Pokémon GO swept up millennial adults in 2016, the Pokémon GO Plus accessory they clipped on looked like a child's toy. Pokewares fixed that with precision-cut, real-wood covers, handcrafted in the USA and applied in seconds with 3M adhesive, in eight finishes from walnut to team colors. Launched day-and-date with the accessory and timed to the craze, it sold 16,000 units in its first week by giving grown-up players something they were proud to wear.
FORTCRAFT BLOCKS
Kids build elaborate worlds on screen, then hit a wall in the real one: no blocks big enough, no kit made for it, just cardboard boxes that never hold up. Inspired by the block-building games kids already loved, FortCraft brought that play into the physical world with lightweight, oversized building blocks that snapped together into forts, hideouts, and anything they could picture. Sturdy, reconfigurable, and endlessly replayable, it set out to pull creative play off the screen and into the living room.
GAMEPLY
A serious video game collection ends up a jumble of cases shoved on a shelf or spilling out of a drawer, hiding the very thing a gamer is proud of. GamePly gave it a home worth showing off: a modular display system that snaps together with magnets, works with any console, and expands infinitely as the collection grows. Made to celebrate a library rather than hide it, it turned a stack of games into something worth putting on display.
